Master the HBR Guide's approach to building compelling business cases. Learn to frame problems as stories, conduct rigorous financial analysis, and present persuasive proposals that win stakeholder approval and drive organizational change.
Following the HBR Guide's principle that "you're telling a story about how to meet a business need," this course establishes the foundation for creating cases that enable wise decisions. You'll master framing needs, navigating evaluation processes, and aligning with stakeholder priorities.
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12 practices
This course transforms business problems into viable solutions using the guide's systematic approach. You'll practice clarifying needs through process analysis, assembling cross-functional expertise, and evaluating alternatives including the critical "do-nothing option."
Using the HBR Guide's specific calculation methods, this course builds confidence in financial analysis. You'll estimate costs and benefits pegged to P&L categories, calculate ROI using four distinct methods, and account for risks through sensitivity analysis.
This course prepares you to create self-explanatory documents, build pre-meeting support, deliver compelling pitches, and manage all possible decision outcomes. You'll practice the guide's specific techniques for handling objections and maintaining momentum regardless of approval status.
