Marketing
Targeting and Campaign Strategy
You'll master audience targeting and campaign planning—selecting targeting methods, aligning objectives with budgets, crafting performing creative, and adapting to a privacy-first landscape. By the end, you'll be able to turn a business goal into a coherent, compliant campaign plan.
4 lessons
12 practices
1 hour
Tailoring for the Audience
Course details
Selecting Audience Targeting Methods
Mastering Digital Targeting Methods
Building Precise Campaign Targeting Layers
Scaling Reach with Lookalike Audiences
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