Marketing

Digital Platforms and Ad Formats

You'll navigate the major advertising platforms and formats—search, social, display, video, native, shopping, and programmatic—and learn to match each to the right objective and audience. By the end, you'll be able to select the right platform and buying approach for any campaign goal.

See path

4 lessons

12 practices

1 hour

Analytical Thinking

Course details

Leveraging Search Advertising

Preview

Mastering Google Ads Auction Dynamics

Building High Intent Keyword Lists

Recommending Search to Capture Demand

Previous Course Next Course: Targeting and Campaign Strategy

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From our community

Hear what our customers have to say about CodeSignal Learn

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

From our community

Hear what our customers have to say about CodeSignal Learn

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

Digital Platforms and Ad Formats

Course details

Unit 13 practices16 min

Unit 23 practices16 min

Unit 33 practices16 min

Unit 43 practices16 min

Turn screen time into skills time

Join the 1M+ learners on CodeSignal

From our community

From our community