Marketing
Digital Platforms and Ad Formats
You'll navigate the major advertising platforms and formats—search, social, display, video, native, shopping, and programmatic—and learn to match each to the right objective and audience. By the end, you'll be able to select the right platform and buying approach for any campaign goal.
4 lessons
12 practices
1 hour
Analytical Thinking
Course details
Leveraging Search Advertising
Mastering Google Ads Auction Dynamics
Building High Intent Keyword Lists
Recommending Search to Capture Demand
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