Performance, Analytics, and Reporting

Marketing

You'll turn campaign data into decisions and decisions into stories stakeholders act on—choosing meaningful KPIs over vanity metrics, calculating ROI, questioning attribution assumptions, running A/B tests, optimizing, and reporting. By the end, you'll be able to defend which numbers truly reflect performance and communicate results persuasively.

See path

4 lessons

12 practices

1 hour

Analytical Thinking

Course details

Establishing KPIs and Tracking

Preview

Choosing Metrics That Drive Decisions

Explaining Tracking Data to Finance

Diagnosing the Conversion Tracking Gap

Previous Course

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From our community

Hear what our customers have to say about CodeSignal Learn

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

From our community

Hear what our customers have to say about CodeSignal Learn

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11