Section 1 - Instruction

You've mastered A/B testing fundamentals and can identify winning variations. But what happens after you find those winners?

This is where campaign optimization comes in—systematically improving performance by making strategic adjustments based on your data insights.

Engagement Message

In one sentence, how would you describe “campaign optimization”?

Section 2 - Instruction

Smart optimization follows the "test, learn, apply" cycle. You test elements, learn what works, then apply those insights to improve the entire campaign.

The key is making deliberate changes based on data, not random adjustments based on hunches.

Engagement Message

Why might random changes hurt campaign performance?

Section 3 - Instruction

Budget reallocation is often your quickest optimization win. Move money from underperforming ads, audiences, or placements toward your top performers.

If Ad Set A generates conversions at $10 each while Ad Set B costs $30 each, shift budget to A!

Engagement Message

How often do you think successful marketers review budget allocation?

Section 4 - Instruction

Audience refinement means narrowing your targeting based on who actually converts. Look at your best-performing segments and expand similar audiences while pausing poor performers.

Quality audiences beat broad reach when optimizing for conversions and ROI.

Engagement Message

Would you rather reach 1,000 qualified prospects or 10,000 random people?

Section 5 - Instruction

Creative rotation prevents ad fatigue—when your audience gets tired of seeing the same content. Regularly introduce new winning variations while retiring stale creative.

Fresh creative maintains engagement rates and prevents performance degradation over time.

Engagement Message

How might you tell if your audience is getting tired of an ad?

Section 6 - Instruction
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