Section 1 - Instruction

So far, we've covered how to evaluate performance, run A/B tests, and apply optimization strategies. Now, let's practice the full "test, learn, apply" cycle.

Engagement Message

What's the first thing you'd do after an A/B test shows a clear winner?

Section 2 - Practice

Type

Multiple Choice

Practice Question

Your campaign has a high click-through rate (CTR), but a very low conversion rate on your website. What is the most logical area to investigate and optimize first?

A. The ad creative, to get an even higher CTR B. The audience targeting, to find more people who click C. The landing page experience after the click D. The campaign budget, to spend more money

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Let's evaluate some optimization decisions. Swipe each action to classify it as a "Good Optimization" or a "Poor Decision."

Labels

  • Left Label: Good Optimization
  • Right Label: Poor Decision

Left Label Items

  • Shifting budget to the ad set with the lowest cost-per-sale
  • Pausing an ad creative after its performance has steadily declined for 3 weeks
  • Testing a new audience after the current one is exhausted
  • Increasing bids on mobile after seeing it has a higher conversion rate

Right Label Items

  • Pausing a campaign after one bad day of performance
  • Changing the headline, image, and audience all at the same time
  • Doubling the budget on an ad that has zero conversions
  • Stopping an A/B test after only 10 clicks
Section 4 - Practice
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