So far, we've covered how to evaluate performance, run A/B tests, and apply optimization strategies. Now, let's practice the full "test, learn, apply" cycle.
Engagement Message
What's the first thing you'd do after an A/B test shows a clear winner?
Type
Multiple Choice
Practice Question
Your campaign has a high click-through rate (CTR), but a very low conversion rate on your website. What is the most logical area to investigate and optimize first?
A. The ad creative, to get an even higher CTR B. The audience targeting, to find more people who click C. The landing page experience after the click D. The campaign budget, to spend more money
Suggested Answers
- A
- B
- C - Correct
- D
Type
Swipe Left or Right
Practice Question
Let's evaluate some optimization decisions. Swipe each action to classify it as a "Good Optimization" or a "Poor Decision."
Labels
- Left Label: Good Optimization
- Right Label: Poor Decision
Left Label Items
- Shifting budget to the ad set with the lowest cost-per-sale
- Pausing an ad creative after its performance has steadily declined for 3 weeks
- Testing a new audience after the current one is exhausted
- Increasing bids on mobile after seeing it has a higher conversion rate
Right Label Items
- Pausing a campaign after one bad day of performance
- Changing the headline, image, and audience all at the same time
- Doubling the budget on an ad that has zero conversions
- Stopping an A/B test after only 10 clicks
