Now that you can read campaign performance like a pro, let's learn how to actively improve those numbers through strategic testing.
A/B testing is your secret weapon for turning good campaigns into great ones by systematically testing what works best.
Engagement Message
Which part of a recent campaign would you most like to A/B test?
A/B testing means showing two different versions of something to similar audiences, then comparing which performs better. Think of it as a fair contest between your ideas.
Version A might use a red button, Version B uses blue. Whichever gets more clicks wins!
Engagement Message
What's one element in your ads you've been curious to test?
You can test almost any element in digital advertising: headlines, images, audience targeting, ad copy, call-to-action buttons, landing pages, or bid strategies.
The key is testing one element at a time so you know exactly what caused the performance difference.
Engagement Message
Why do you think testing multiple elements at once might cause confusion?
Here's how to structure a simple test: Split your audience randomly into equal groups. Show Version A to one group, Version B to the other. Run both simultaneously for the same duration.
This ensures fair comparison by controlling for time, audience, and external factors.
Engagement Message
What could go wrong if you tested Version A on Monday and Version B on Friday?
Most platforms need at least 100 conversions per variation to show meaningful results. For smaller campaigns, focus on testing higher-impact elements like headlines or audiences first.
Don't test button colors if you only get 10 clicks per day—test something that affects more people!
Engagement Message
If your campaign gets 50 clicks daily, how long might a meaningful test take?
