You've found potential customers, now let's get their attention! It's time to choose your marketing channels and craft messages that actually get responses.
A "channel" is a fancy word marketers use to refer to an avenue to reach your potential customers.
Engagement Message
Which marketing channels have you tried before?
Start simple: pick just two marketing channels to focus on first. Trying to be everywhere at once spreads you too thin and makes it impossible to track what works.
Choose based on where your customers actually spend time, not what's trendy.
Engagement Message
What are the top two places your customers look for solutions?
B2B examples: LinkedIn outreach plus industry meetups. Consumer examples: Instagram posts plus local Facebook groups. Service business: Google My Business plus neighborhood apps like Nextdoor.
Match channels to customer behavior, not your preferences.
Engagement Message
Do your customers prefer professional or casual communication?
Now for messaging that works. Use the AIDA framework: get Attention, build Interest, create Desire, prompt Action. It's a proven formula for responses.
Think of it as your message roadmap from "Hello" to "Yes."
Engagement Message
Think of an ad that convinced you to buy—what caught your attention first?
Attention: Start with something that makes them stop scrolling. "Tired of spending 2 hours cooking dinner?" Interest: Share something relevant. "Here's how busy families eat well in 30 minutes."
First impressions happen in seconds online.
Engagement Message
What problem could you mention that would make customers stop and read?
