Section 1 - Instruction

You've learned how to find customers through your network and communities, plus how to create messages using the AIDA framework. Now let's practice applying these skills together!

Remember: Start with your network, go where customers gather, and focus on just two channels initially.

Engagement Message

Ready to practice your customer outreach strategy?

Section 2 - Practice

Type

Multiple Choice

Practice Question

Which customer-finding approach follows the lesson's guidance best?

A. Post on 6 different social media platforms simultaneously B. Cold call 100 strangers from a purchased list C. Ask your network if they know busy parents who need meal solutions D. Create a complex multi-channel marketing campaign

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Sort these customer journey stages with their corresponding customer thoughts:

Labels

  • First Box Label: Awareness Stage
  • Second Box Label: Consideration & Conversion

First Box Items

  • I have a problem
  • What solutions exist
  • Something's wrong

Second Box Items

  • Comparing options
  • Ready to buy
  • Which provider
Section 4 - Practice

Type

Fill in The Blanks

Markdown With Blanks

Let's practice AIDA messaging! Fill in the blanks to complete this landscaper's Facebook post:

"[[blank:Tired]] of spending weekends on yard work? Here's how busy homeowners get a [[blank:perfect]] lawn without the hassle. [[blank:Imagine]] a beautiful outdoor space you can actually enjoy. [[blank:Call]] for your free consultation today!"

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