Welcome to creating exceptional customer experiences! You've got your MVO, pricing, and messaging sorted. Now let's make sure every customer interaction is memorable.
Great experiences turn one-time buyers into lifelong advocates who bring you more customers.
Engagement Message
Think of a business that gave you an amazing experience - what made it special?
Customer experience isn't just good service. It's every single touchpoint from their first contact with you through delivery and beyond.
Each interaction either builds trust or chips it away. There's rarely neutral ground.
Engagement Message
List three customer touchpoints that occur from first contact to follow-up.
Here's why this matters: Acquiring new customers costs 5-25 times more than keeping existing ones. Plus, happy customers refer friends for free.
Exceptional experiences are your most cost-effective growth engine.
Engagement Message
Where would you invest more: attracting new customers or delighting current ones?
Let's map your customer touchpoints. First contact might be your website or social media. Then comes initial communication, purchase process, delivery, and follow-up.
Each touchpoint is an opportunity to exceed expectations.
Engagement Message
What's the very first point where potential customers meet your business (or idea)?
Some moments matter more than others. The "moments of truth" are when customers form lasting impressions - like first responses, delivery day, or problem resolution.
These high-stakes moments deserve extra attention and planning.
Engagement Message
When do your customers feel most anxious or excited during their journey?
