Time to find your first test customers! You've got your MVO and pricing strategy. Now we need real people to test them with.
Don't worry - we're not talking about complex marketing campaigns yet. Just simple ways to find a few willing testers.
Engagement Message
Name one online and one offline spot your ideal customers hang out.
Start with your existing network. Friends, family, social media connections, former colleagues - someone you know probably knows your target customer.
A simple post: "Looking for busy parents interested in quick dinner solutions" often works better than cold outreach.
Engagement Message
Who in your network might know your target customers?
Next, go where your customers already gather. For B2B? LinkedIn groups or industry meetups. For parents? Local Facebook groups or school pickup lines.
The key is joining conversations, not immediately selling. Be helpful first.
Engagement Message
Which community could you join today to meet them?
Now let's map how customers actually find and buy solutions like yours. Every customer goes through three key stages: Awareness, Consideration, and Conversion.
Think of it as their journey from problem to purchase.
Engagement Message
Can you guess what each stage involves?
Awareness: They realize they have a problem and start looking for solutions. Consideration: They're comparing different options and providers. Conversion: They're ready to buy and choosing who to buy from.
Each stage needs different approaches and messages.
Engagement Message
Which stage do you think is hardest to influence?
Here's a real example: A busy parent's dinner solution journey. Awareness: "I'm tired of cooking every night." Consideration: "Should I try meal kits, meal prep, or takeout?"
