Section 1 - Instruction

You've learned the fundamentals of creating strong MVOs and value-based pricing. Now let's strengthen these skills through practice!

Remember: A great MVO is specific, time-bound, and promises one clear outcome that customers will pay for.

Engagement Message

Ready to test your MVO expertise?

Section 2 - Practice

Type

Multiple Choice

Practice Question

Which of these offers best follows MVO principles?

A. "Complete business transformation in 6 months" B. "Increase your Instagram followers by 500 in 30 days"
C. "Comprehensive digital marketing audit and strategy" D. "Full website redesign with unlimited revisions"

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Sort these offer characteristics into the correct boxes:

Labels

  • First Box Label: Good MVO Qualities
  • Second Box Label: Poor MVO Qualities

First Box Items

  • Specific outcome
  • Time-bound
  • Simple delivery

Second Box Items

  • Vague promises
  • Multiple steps
  • Complex process
Section 4 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice value-based thinking! Match each scenario with the correct pricing approach by swiping left or right:

Labels

  • Left Label: Value-Based Pricing
  • Right Label: Cost-Based Pricing
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