You've generated multiple content ideas using brainstorming, SCAMPER, and mash-ups. Now comes the crucial step: systematic screening to find your best opportunities.
Most creators pick ideas based on gut feeling. Smart ones use objective criteria to evaluate systematically.
Engagement Message
Can you remember one of your content ideas and write it down here so we can evaluate it? Doesn't have to be your favorite one!
We'll use a simple three-part scorecard: Audience Interest (do people really want this?), Creator Feasibility (can you actually create this?), and Monetization Potential (can it make money eventually?).
Each criterion gets scored 1-5, giving you a total score up to 15 per idea.
Engagement Message
Which of these three—Audience, Feasibility, or Monetization—feels most important to you?
Audience Interest measures how badly a community wants this content. For informational topics, a high score means people are actively searching for answers. For entertainment, it means high watch time, passionate comments, and heavy engagement with similar content.
Low scores mean it's a niche interest that few people are actively looking for or discussing.
Engagement Message
On a 1-5 scale, how would you rate audience interest for your picked idea?
Creator Feasibility examines whether you can realistically and consistently produce this content. Consider your skills, time, equipment, and passion for the topic. For example, a daily animated series would score very low on feasibility for a solo creator.
Don't aim for perfection—ask whether you can create it sustainably without burning out.
Engagement Message
What's one feasibility challenge you see with your picked content idea?
Monetization Potential focuses on future income. Can this niche support sponsorships, affiliate marketing, or digital products? Is the audience known to spend money?
