Before generating solutions, you need a clear audience problem or desire to focus on. Choose one specific premise you care about—something a real community struggles with or wishes for. Start with a clear statement.

For an informational problem, it might be: "An audience struggles with [challenge] because [reason]."

For an entertainment problem, it could be: "A community is bored by [existing content] because it lacks [missing element]."

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Ready to type out your chosen premise?

You've identified a problem or desire worth exploring. Now comes the fun part: generating creative content ideas without overthinking feasibility yet.

Most people post the first idea that comes to mind. Smart creators generate dozens of angles and formats first.

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Can you type out a few possible video or series ideas for your premise?

Brainstorming works when you follow two critical rules: generate quantity over quality, and absolutely no judging ideas during the session.

Your goal is 20+ content ideas in 15 minutes. Wild, impractical, or silly ideas often spark brilliant formats.

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Can you push yourself to come up with a few more ideas to solve the problem above?

SCAMPER is a systematic creativity tool using seven prompts: Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Reverse.

Each prompt forces you to think about your content from different angles, generating ideas you'd never consider otherwise.

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Can you use the Combine prompt to combine two of your content ideas from above?

Let's try another SCAMPER prompt: Substitute.

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Can you pick one of your above content ideas and change the format (e.g., from a serious review to a comedy sketch)?