Previously we learned that audience problems come in three main types: frustrations, knowledge gaps, and unmet desires. Now let's practice recognizing these different pain types in real scenarios.
Remember, frustrations confuse or bore people, knowledge gaps are things they can't do, and unmet desires are the content, personalities, or communities they wish existed.
Engagement Message
Which type do you think is the easiest to build content around?
Type
Sort Into Boxes
Practice Question
Let's categorize different audience problems by type. Sort these situations into the correct problem category:
Labels
- First Box Label: Frustrations
- Second Box Label: Knowledge Gaps
First Box Items
- Conflicting online advice
- Vlog intros are too long
- Clickbait titles
- Tutorials with missing steps
Second Box Items
- How to file taxes
- How to change a tire
Type
Fill In The Blanks
Markdown With Blanks
Now let's practice turning observations into clear content premises. Fill in the blanks to create well-structured premises:
Beginner guitar players [[blank:struggle]] with switching between chords smoothly when [[blank:they are learning their first song]].
Fans of history documentaries [[blank:are often bored by]] the dry narration because [[blank:it lacks any humor or personality]].
Suggested Answers
- struggle
- it lacks any humor or personality
- they are learning their first song
- are often bored by
