Now that you've assessed your creator fit, let's find problems worth solving with content. Great channels start by identifying real audience pain points, not by chasing random trends or just copying what's popular.
The best creators are professional problem-spotters who see unanswered questions, unfulfilled desires, and opportunities for entertainment everywhere.
Engagement Message
When did you last get genuinely frustrated or bored searching for something to watch online?
Audience pain comes in three main forms: frustrations (things that confuse or bore people), knowledge gaps (things people don't know how to do), and unmet desires (content, communities, or personalities people wish existed).
These pains aren't just about learning; they apply to entertainment, too. They exist everywhere - in Reddit forums, YouTube comments, Facebook groups, and Amazon reviews.
Engagement Message
Pick one: frustrations, knowledge gaps, or unmet desires—which do you see most in online communities?
Start by observing your own media consumption. What makes you think "there has to be a funnier take on this"? What topics do you find interesting, but all the existing content about them is dry and boring?
Your personal frustrations and desires often signal broader audience opportunities that others share.
Engagement Message
What's one thing you're interested in where you wish the content was more entertaining?
Next, read what other people write online. Notice when they complain, ask questions, or express wishes. Listen for phrases like "I'm so confused about...", "Why are all the videos on this so boring?", or "I wish there was a channel that..."
People constantly signal their informational and entertainment pain points in their posts and comments.
Engagement Message
Name one online forum or group you'll visit this week to look for audience questions and wishes.
