Previously we learned that customer problems come in three main types: frustrations, inefficiencies, and unmet desires. Now let's practice recognizing these different pain types in real scenarios.

Remember, frustrations annoy people, inefficiencies waste time or money, and unmet desires are things people wish existed.

Engagement Message

Which type do you think shows up most often in daily life?

Type

Sort Into Boxes

Practice Question

Let's categorize different customer problems by type. Sort these situations into the correct problem category:

Labels

• First Box Label: Frustrations
• Second Box Label: Inefficiencies

First Box Items

• Long checkout lines
• Slow WiFi
• Multiple passwords
• Dropped calls

Second Box Items

• Manual data entry
• Repetitive tasks

Type

Fill In The Blanks

Markdown With Blanks

Now let's practice turning observations into clear problem statements. Fill in the blanks to create well-structured problem statements:

College students [[blank:struggle]] with finding affordable textbooks when [[blank:courses start each semester]].

Parents [[blank:have difficulty]] coordinating school pickup schedules when [[blank:multiple children are involved]].

Suggested Answers

• struggle
• multiple children are involved
• courses start each semester
• have difficulty

Type

Fill In The Blanks

Markdown With Blanks