Now that you've assessed your entrepreneurial fit, let's find problems worth solving. Great businesses start by identifying real customer pain points, not by falling in love with random ideas.
The best entrepreneurs are professional problem-spotters who see frustrations everywhere.
Engagement Message
When did you last get genuinely frustrated with a product or service?
Customer pain comes in three main forms: frustrations (things that annoy people), inefficiencies (things that waste time or money), and unmet desires (things people wish existed).
These pains exist everywhere - in your morning routine, at work, while shopping, even in hobbies.
Engagement Message
Pick one: frustrations, inefficiencies, or unmet desires—which shows up most in your day?
Start by observing your own experiences. What makes you think "there has to be a better way"? What do you avoid doing because it's too complicated or time-consuming?
Your personal frustrations often signal broader market problems that others share.
Engagement Message
What's one thing you do regularly that feels unnecessarily difficult?
Next, watch other people closely. Notice when they complain, struggle, or create workarounds. Listen for phrases like "I hate when..." or "If only there was a way to..."
People constantly signal their pain points through their words and behaviors.
Engagement Message
Name one place you'll visit this week to watch people tackle everyday challenges.
Look beyond obvious problems to spot hidden inefficiencies. Why do people wait in long lines? Why do they carry multiple apps for similar tasks? Why do they call customer service repeatedly?
Often the biggest opportunities hide in what people accept as "just how things work."
Engagement Message
What's something people complain about but seem to accept as unchangeable?
