Before generating solutions, you need a clear customer problem to solve. Choose one specific problem you care about — something real people struggle with regularly.
Now write a statement like this: "People have trouble with _____ because _____." Be specific about who has this problem and why it matters to them.
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Ready to type it out?
You've identified a customer problem worth solving. Now comes the fun part: generating creative solutions without overthinking feasibility yet.
Most people rush to their first idea and stick with it. Smart entrepreneurs generate dozens of possibilities first.
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Can you type out a few possible solutions?
Brainstorming works when you follow two critical rules: generate quantity over quality, and absolutely no judging ideas during the session.
Your goal is 20+ ideas in 15 minutes. Wild, impractical, or silly ideas often spark brilliant practical ones.
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Can you push yourself to come up with a few more ideas to solve the problem above?
SCAMPER is a systematic creativity tool using seven prompts: Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Reverse.
Each prompt forces you to think about your problem from different angles, generating ideas you'd never consider otherwise.
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Can you use the Combine prompt to combine two of your ideas from above?
Let's go one step further. This time let's use the Substitute prompt from SCAMPER.
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Can you pick one of your above solutions and change a portion of it to come up with a new solution?
