We've mastered Facebook and Meta advertising. Now let's explore other powerful social platforms: LinkedIn, X (previously Twitter), and TikTok.
Each platform serves different audiences and purposes, giving you unique ways to reach people beyond Facebook's ecosystem.
Engagement Message
Which platform do you use most, and why might that matter to advertisers?
LinkedIn is the professional network where business decisions happen. It's perfect for B2B marketing, reaching executives, and promoting professional services.
Unlike Facebook's casual environment, LinkedIn users are in "business mode" - thinking about work, careers, and industry trends.
Engagement Message
What type of business would benefit most from LinkedIn advertising?
LinkedIn ads cost more than Facebook ads, but they reach highly qualified professional audiences. You can target by job title, company size, industry, or even specific companies.
It's ideal for reaching decision-makers who have budgets and buying authority.
Engagement Message
Why might reaching fewer people at higher cost be worth it?
X advertising excels at real-time engagement and trending conversations. Your ads can appear in users' timelines, search results, or alongside trending topics.
X's fast-moving feed means your message needs to be concise, timely, and culturally relevant.
Engagement Message
What current event or trend could a business tie their ads to?
TikTok has exploded as the platform for reaching Gen Z and younger millennials. Its short-form video format requires creative, entertaining content that feels native to the platform.
Traditional "salesy" ads perform poorly here - you need to entertain first, sell second.
Engagement Message
What makes TikTok content different from other social media posts?
