We've covered the major established platforms - Google, Facebook, YouTube, LinkedIn, X, and TikTok. Now let's explore emerging platforms and native advertising.
These newer opportunities can help you reach audiences in fresh ways and create ads that feel less like advertising.
Engagement Message
What's one platform you've heard of but haven't explored for advertising yet?
Emerging platforms are newer or specialized social networks that offer unique advertising opportunities. Pinterest, Snapchat, Reddit, and Clubhouse all serve specific audiences and use cases.
The key is finding where your target audience spends time that competitors might be overlooking.
Engagement Message
Why might advertising on a smaller platform sometimes be more effective?
Pinterest advertising works like a visual search engine. People use Pinterest to discover ideas, plan purchases, and save inspiration for future projects.
Your ads appear as "promoted pins" that look like regular pins but reach people actively planning and shopping.
Engagement Message
What type of business would thrive on a platform focused on planning and inspiration?
Snapchat advertising reaches a young, mobile-first audience with full-screen vertical video ads, augmented reality lenses, and geofilters tied to specific locations.
These formats create immersive experiences that feel like part of the Snapchat experience rather than traditional advertising.
Engagement Message
How does augmented reality change the way people interact with ads?
Now let's explore native advertising - ads designed to match the look, feel, and function of the content around them.
Instead of standing out as obvious ads, native ads blend seamlessly into editorial content, social feeds, or recommended articles.
Engagement Message
Can you think of an ad that looked so natural you almost missed it was advertising?
