You've learned about professional networks like LinkedIn, entertainment hubs like TikTok, and the power of native ads that blend in. Let's practice applying these specialized tools.
Engagement Message
Which of these newer platforms are you most curious about?
Type
Swipe Left or Right
Practice Question
Match the business type to its ideal advertising platform.
Labels
- Left Label: LinkedIn
- Right Label: TikTok
Left Label Items
- A B2B software company selling to Chief Technology Officers.
- A law firm promoting its corporate legal services.
- A consulting firm advertising leadership training.
Right Label Items
- A new energy drink brand targeting Gen Z consumers.
- A fashion brand hoping to launch a viral dance challenge.
- A mobile game company promoting its new release.
Type
Multiple Choice
Practice Question
An ad appears in the "Recommended For You" section on a news website. It is styled to look exactly like the other articles, but has a small "Sponsored Content" label. This is an example of:
A. A Display Ad
B. A Native Ad
C. A Social Ad
D. A Search Ad
Suggested Answers
- A
- B - Correct
- C
- D
Type
Sort Into Boxes
Practice Question
Sort these unique targeting methods by the platform that specializes in them.
Labels
