Section 1 - Instruction

You've learned about professional networks like LinkedIn, entertainment hubs like TikTok, and the power of native ads that blend in. Let's practice applying these specialized tools.

Engagement Message

Which of these newer platforms are you most curious about?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Match the business type to its ideal advertising platform.

Labels

  • Left Label: LinkedIn
  • Right Label: TikTok

Left Label Items

  • A B2B software company selling to Chief Technology Officers.
  • A law firm promoting its corporate legal services.
  • A consulting firm advertising leadership training.

Right Label Items

  • A new energy drink brand targeting Gen Z consumers.
  • A fashion brand hoping to launch a viral dance challenge.
  • A mobile game company promoting its new release.
Section 3 - Practice

Type

Multiple Choice

Practice Question

An ad appears in the "Recommended For You" section on a news website. It is styled to look exactly like the other articles, but has a small "Sponsored Content" label. This is an example of:

A. A Display Ad
B. A Native Ad
C. A Social Ad
D. A Search Ad

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 4 - Practice

Type

Sort Into Boxes

Practice Question

Sort these unique targeting methods by the platform that specializes in them.

Labels

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