We've journeyed through search, social, display, and video advertising. Now let's tackle e-commerce advertising - where product discovery meets purchase intent.
This is where shoppers actively browse and compare products, making it crucial for any business selling physical goods.
Engagement Message
What's the last product you bought after seeing it in an online ad?
Google Shopping ads are the visual product listings that appear when people search for items to buy. They show product images, prices, and store names right in search results.
These ads capture shoppers in research mode, comparing options before making purchase decisions.
Engagement Message
Which part of a Shopping ad (image, price, or store name) do you notice first?
Unlike regular Google text ads that use keywords, Shopping ads pull information directly from your product feed - a structured data file containing product details.
Your feed includes product titles, descriptions, prices, images, and availability that Google uses to match searches automatically.
Engagement Message
Why might automatic matching work better than manual keyword selection for products?
Product feed optimization is crucial for Shopping ad success. Your product titles should include brand, model, color, size, and key features that shoppers search for.
High-quality product images and competitive pricing directly impact your ad performance and click-through rates.
Engagement Message
What single attribute would you add to improve the title "Blue Graphic Tee"?
Amazon Advertising lets you promote products directly on the world's largest e-commerce platform. Sponsored Product ads appear in search results and product pages where shoppers are already buying.
Since Amazon users have high purchase intent, these ads often convert better than ads on other platforms.
