Section 1 - Instruction

We've covered search, social, display, and video ads. Each has unique strengths. This practice will help you decide which format to use based on different marketing goals.

Engagement Message

What's your favorite ad format so far, and why?

Section 2 - Practice

Type

Multiple Choice

Practice Question

A film studio wants to build excitement for a new blockbuster movie by showing its action-packed trailer to a wide audience. Which ad format is the most effective choice?

A. Search Ads
B. Display Ads
C. Video Ads
D. Text-only Social Ads

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice matching objectives to formats. Match the campaign objective to the best ad format by swiping left or right.

Labels

  • Left Label: Search Ads
  • Right Label: Display Ads

Left Label Items

  • Capture high-intent customers looking for "emergency plumber".
  • Answer a user's direct question with a relevant ad and link.
  • Target users based on the exact keywords they are typing.

Right Label Items

  • Remind past website visitors about the products they viewed.
  • Build broad brand awareness across millions of websites.
  • Visually follow users who abandoned their shopping cart.
Section 4 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's complete this strategy statement.

To tell a compelling story using sight, sound, and motion, you should use [[blank:video]] ads. To grab attention in a social feed where users scroll quickly, your ad must be highly [[blank:visual]].

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