Section 1 - Instruction

You've explored how Google Ads captures user intent and how Facebook Ads targets user interests. Let's put that knowledge to the test by working through some common scenarios.

Engagement Message

Ready to pick a side?

Section 2 - Practice

Type

Multiple Choice

Practice Question

A local plumber needs to get phone calls for burst pipes immediately. Which platform should they prioritize for the fastest results?

A. Facebook, to target homeowners in the area
B. Google, to catch people actively searching for emergency plumbers
C. Both equally, to maximize reach
D. Neither, they should use flyers

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Let's practice sorting. Sort these advertising concepts into the correct platform's box.

Labels

  • First Box Label: Google Ads
  • Second Box Label: Facebook Ads

First Box Items

  • Keyword Bidding
  • High Intent
  • Search Results
  • PPC

Second Box Items

  • Interest Targeting
  • Discovery
  • News Feed
  • Demographics
Section 4 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's complete this core strategic statement.

Google Ads is the best platform for [[blank:demand capture]], while Facebook Ads is excellent for [[blank:demand generation]].

Suggested Answers

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