You've learned about search and social ads. Now let's dive into display advertising - the visual ads you see across websites everywhere.
Display ads are the banner ads, images, and rich media that appear on news sites, blogs, and apps while you're reading content.
Engagement Message
What product or brand was featured in the last banner ad you remember seeing?
Unlike Google Ads where people search for you, or Facebook where you target interests, display ads interrupt people while they're consuming content.
You're placing your visual message in front of people as they read articles, watch videos, or browse websites.
Engagement Message
How is this "interruption" approach different from search ads?
Display ads come in several formats: traditional banner ads, rich media with animation or video, and responsive ads that automatically adjust to different screen sizes.
The key is creating visually appealing content that grabs attention without being annoying.
Engagement Message
What makes a display ad catch your eye vs. ignore it?
Display advertising works through ad networks like Google Display Network, which places your ads across millions of websites, YouTube, and mobile apps.
Your ad could appear on news sites, recipe blogs, gaming apps - anywhere your target audience spends time online.
Engagement Message
What type of website would be perfect for advertising your business?
Display ads excel at two main goals: building brand awareness and remarketing to previous website visitors.
Brand awareness means getting your name in front of people who might not know you exist yet.
Engagement Message
Why would showing your ad to strangers be valuable for business?
