Last time we tackled Google Ads and search advertising. Now let's explore Facebook advertising - where the game completely changes.
Instead of reaching people actively searching, Facebook lets you find people based on who they are and what they like.
Engagement Message
How is targeting people by interests different from targeting by search terms?
Facebook advertising is now called Meta Ads, covering Facebook, Instagram, WhatsApp, and Messenger.
This means one campaign can reach people across multiple platforms where they spend their social media time.
Engagement Message
Which Meta platform do you think your audience uses most?
Here's the key difference from Google Ads: Instead of bidding on keywords, you target people by their demographics, interests, and behaviors.
You're not waiting for them to search - you're proactively putting your message in front of the right people.
Engagement Message
Name one scenario where interest-based targeting could outperform keyword ads.
Facebook knows incredible details about its users: age, location, relationship status, job title, hobbies, pages they follow, and even life events like recent moves or birthdays.
This creates targeting possibilities that don't exist anywhere else in digital advertising.
Engagement Message
What's one interest or hobby Facebook probably knows about you?
Social media ads are highly visual and designed to blend into people's feeds. They look like posts from friends but include "Sponsored" labels.
The goal is creating thumb-stopping content that makes people pause their scrolling and pay attention.
Engagement Message
What makes you stop scrolling and look at a social media post?
