In this unit, we'll explore Google Ads - the world's largest search advertising platform.

You'll learn how search ads work, when businesses should use them, and the basics of keyword-based advertising that makes Google Ads so powerful.

Engagement Message

What's one word you associate with Google Ads?

Google Ads is an advertising platform where businesses pay to show their ads when people search on Google.

Unlike traditional advertising, you're reaching people who are actively looking for what you offer at the exact moment they're searching.

Engagement Message

In one line, why is this perfect timing so valuable?

Here's how it works: Someone searches for "pizza delivery near me" and Google shows relevant ads above the regular search results.

These ads look similar to regular results but have a small "Ad" label next to them.

Engagement Message

When did you last notice an "Ad" label on Google?

This is called intent-based marketing. Unlike seeing a random billboard, people clicking on search ads have already expressed interest by searching for related terms.

They're much more likely to become customers because they're actively looking for solutions.

Engagement Message

What makes this different from other types of advertising you know?

Let's say you own a plumbing business. When someone searches "emergency plumber," your ad could appear at the top of Google's results.

You only pay when someone actually clicks on your ad - not just for showing it.

Engagement Message

Why is paying only for clicks better than paying just to show ads?

Google decides which ads to show through an auction system. Businesses bid on keywords related to their products or services.