Last time we learned why psychological safety is the foundation of high-performing sales teams. Now let's get practical - what specific actions can you take this week to start building it with your sellers?

The good news: you don't need a complete culture overhaul. Two simple behaviors can immediately begin transforming your sales team's dynamic.

Engagement Message

Ready to take the first concrete steps?

The first behavior is modeling vulnerability. As the sales manager, you set the emotional tone for the team. When you show it's safe to be human, your sellers follow.

This means admitting when you don't know a prospect's industry, sharing your own lost deals, and asking for help from your team.

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When did you last admit uncertainty about a sales situation in front of your sellers?

Here's how to model vulnerability practically: Start your next sales meeting with "I'm not sure about the best approach for this difficult prospect - what are your thoughts?"

Or try: "I lost a deal last month because I assumed their budget. Here's what I learned..." This gives everyone permission to be imperfect.

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What lost deal could you share to show vulnerability while maintaining credibility?

The key is strategic vulnerability - sharing sales challenges that relate to selling and learning, not personal oversharing that makes people uncomfortable.

You want them thinking "My manager faces tough prospects too" not "My manager doesn't know how to sell."

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What's the difference between helpful vulnerability and oversharing in your sales context?

The second behavior is framing sales challenges as learning problems, not execution problems. Instead of "Here's what needs to be closed," try "Here's what we need to figure out."

This subtle shift makes it okay to not have perfect pitch responses immediately.