Think about your favorite restaurant. Does it try to serve sushi, pizza, burgers, and tacos all at once? Probably not.

Smart businesses realize they can't be everything to everyone. When you try to please everyone, you often end up pleasing no one.

Engagement Message

Share one business you know that really focuses on a niche.

This is where market segmentation comes in. Instead of treating all customers the same, segmentation means dividing your market into smaller groups with similar needs.

Each group becomes a target you can serve really well, rather than poorly serving a massive mixed crowd.

Engagement Message

What’s one benefit you see in dividing a market into smaller groups?

Let's look at Nike as an example. They don't make one shoe for everyone. They create specific lines for runners, basketball players, casual walkers, and fashion enthusiasts.

Each group has different needs, and Nike designs products specifically for those needs.

Engagement Message

Can you think of other brands that do this?

Here's why segmentation works so well. When you understand a specific group's needs, you can create products they actually want, speak their language, and choose the right places to reach them.

This focused approach beats generic messages every time.

Engagement Message

Which would grab your attention more – a generic ad or one speaking directly to your specific interests?

Market segmentation isn't just for big companies. Whether you're launching a local coffee shop or an online service, identifying your specific customer groups helps you succeed.

It's the foundation that makes all your other marketing decisions more effective.

Engagement Message

Jot down one customer group you think you could serve best.