Section 1 - Instruction

In the previous unit, we learned that market segmentation is about dividing a broad market into smaller, more manageable groups. Now, let's practice spotting this strategy in action.

Engagement Message

Ready to test your segmentation-spotting skills?

Section 2 - Practice

Type

Multiple Choice

Practice Question

A software company sells two versions of its product: a "Basic" version for individual users and an "Enterprise" version for large companies. What is this an example of?

A. Trying to please everyone
B. Market segmentation
C. A lack of focus
D. Ineffective marketing

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Let's practice identifying business strategies. Sort these business descriptions into the correct categories based on their approach to the market.

Labels

  • First Box Label: Niche Focus
  • Second Box Label: Broad Focus

First Box Items

  • A vegan-only cafe
  • A store for lefties
  • A dog-walking service
  • A luxury car brand

Second Box Items

  • A general supermarket
  • A big-box hardware store
  • A family diner
  • A public utility co.
Section 4 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice identifying the benefits of segmentation. Swipe each statement to the correct category.

Labels

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