You've learned about AI models and applications. But how do the big names like ChatGPT, Gemini, and Claude actually work for marketing teams?

Each major AI assistant runs on specific "engine" models, and understanding this ecosystem helps you choose the right tool for your marketing campaigns.

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Which AI tool does your marketing team currently use?

ChatGPT, made by OpenAI, is incredibly popular for marketing content creation. But here's the secret - it's powered by different versions of GPT models!

GPT-3.5, GPT-4, and newer versions like GPT-4o are the actual "brains" inside. ChatGPT is just the friendly interface wrapped around them for writing ads, social posts, and email campaigns.

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Have you noticed ChatGPT's quality improving for marketing copy over time?

Google's Gemini (formerly Bard) works the same way for marketing workflows. It's powered by Google's own model family - also called Gemini!

They have Nano (for mobile marketing), Pro (balanced for most campaigns), Ultra (for complex market analysis), and Flash (for quick social media content). Each serves different marketing purposes.

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Have you used Gemini to analyze competitor marketing strategies?

Claude, created by Anthropic, follows a poetic naming pattern for marketing teams. Its models are Haiku (quick social posts), Sonnet (balanced content creation), and Opus (deep market research).

Claude excels at analyzing long marketing documents - up to 200,000 words of customer feedback, brand guidelines, or market reports!

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Would you use AI for quick campaign ideas or deep customer research?

Here's something cool for marketers - these companies can upgrade the "engine" without changing your workflow!

ChatGPT might upgrade from GPT-4 to GPT-4.5, keeping the same interface for your content creation. Most marketing teams can switch models via dropdown menus to match campaign needs.