When we talk about GenAI in marketing, people often mix up two important concepts - AI models and AI marketing applications. But they're actually quite different!

Think of it like a car: the engine is powerful, but you need the whole vehicle to actually drive your marketing campaigns somewhere.

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Can you guess which part AI models are like?

An AI model is the "brain" or "engine" - it's the mathematical core that's been trained on data to recognize patterns or generate marketing content.

Models like GPT-4 or Claude are just algorithms with billions of learned parameters. They're pure intelligence without a way to create your social posts or email campaigns.

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What would an engine be without a marketing platform?

An AI marketing application (or system) is the complete package - it takes that model and wraps it with everything needed to make it useful for marketers.

This includes campaign builders, content templates, brand guidelines, analytics, and all the tools that let you actually generate marketing materials.

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Starting to see why Jasper AI is more than just GPT-4?

Jasper AI is the marketing application - it provides content templates, brand voice settings, campaign workflows, team collaboration, and handles all the marketing-specific features.

Inside, it uses language models as its "engine" to generate copy. But without Jasper's application layer, GPT-4 would just be code that can't understand your brand voice!

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What other parts might a marketing AI application need?

Marketing AI applications typically include brand asset libraries, campaign management systems, A/B testing tools, performance analytics, and content approval workflows.

Think of HubSpot - the AI content generation is the "model," but the platform includes CRM, email automation, social scheduling, and much more!