Section 1 - Instruction

In the previous units, we learned about demographic and geographic targeting. Now, let's practice combining them. Layering these two methods allows you to move from a broad audience to a highly specific one, like "new parents in Chicago" instead of just "people in Chicago."

Engagement Message

What's a powerful demographic and geographic combination you can think of for a local university?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's build a targeting strategy for a high-end real estate agency selling luxury condos.

To find potential buyers, we should combine [[blank:Income]] targeting with [[blank:Zip Code]] targeting to focus on wealthy individuals in affluent neighborhoods.

Suggested Answers

  • Income
  • Zip Code
  • Age
  • Country
Section 3 - Practice

Type

Multiple Choice

Practice Question

A company sells snowboards and wants to run a pre-winter sales campaign. Which targeting combination is the most efficient and logical?

A. Target men aged 18-40 in the entire country. B. Target people living in states known for ski resorts. C. Target women aged 25-35 with a college degree. D. Target high-income individuals within a 5-mile radius of their headquarters.

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 4 - Practice

Type

Swipe Left or Right

Practice Question

Decide if the following business goals are better suited for broad or hyperlocal geographic targeting. Swipe left for Hyperlocal (city, zip, radius) and right for Broad (state, country).

Labels

  • Left Label: Hyperlocal
  • Right Label: Broad
Sign up
Join the 1M+ learners on CodeSignal
Be a part of our community of 1M+ users who develop and demonstrate their skills on CodeSignal