Last time we explored demographic targeting. Now let's discover geographic targeting - reaching people based on where they are or where they've been.
Location matters enormously in advertising. A pizza shop wants nearby customers, while a global brand might target entire continents.
Engagement Message
Can you think of a business that would only care about very local customers?
Geographic targeting spans from massive to micro-precise. You can target entire countries, specific states, cities, zip codes, or even a few blocks around your store.
This flexibility lets you match your targeting precision to your business reach and budget.
Engagement Message
Which geographic option (city, zip code, or radius) would best fit a neighborhood coffee shop?
Country/Region Level: Perfect for large brands, international companies, or testing new markets before going local.
State/Province Level: Great for regional businesses, franchises with territory limits, or campaigns with state-specific regulations.
Engagement Message
When might a business specifically want to target just one state?
City Level: Ideal for local services, event promotion, or businesses serving metropolitan areas.
Zip Code/Postal Code Level: Excellent for hyperlocal businesses, real estate, or areas with distinct demographic differences.
Engagement Message
What type of business would benefit most from zip code-level targeting?
Radius Targeting: This draws a circle around a specific address. You can target everyone within 1 mile, 5 miles, or 25 miles of your location.
Perfect for restaurants, retail stores, medical practices, and any business where proximity drives customers.
Engagement Message
