We've explored demographic, geographic, and behavioral targeting. Now let's discover interest-based and lookalike targeting - the most sophisticated methods for finding your ideal audience.
These approaches use platform intelligence to reach people most likely to engage with your brand.
Engagement Message
Which platform's data could best boost your ads?
Interest-based targeting uses data platforms collect about what people care about. Facebook knows you love hiking, Google knows you research cameras, LinkedIn knows you're interested in marketing.
Platforms analyze likes, searches, content engagement, and app usage to build detailed interest profiles.
Engagement Message
What interests do you think platforms have identified about you?
Platform Interest Categories include hobbies (photography, cooking), life events (new parent, job seeker), shopping behavior (luxury buyer, bargain hunter), and professional interests (technology, finance).
These categories are constantly updated based on recent user activity.
Engagement Message
Why would "new parent" be more valuable than "parent" as an interest category?
Interest targeting works brilliantly when your product connects to specific passions or needs. A hiking boot ad targeting outdoor enthusiasts will outperform broad demographic targeting.
It's less effective for universal products without clear interest connections.
Engagement Message
What interests would you target for selling guitar lessons?
Lookalike targeting finds new customers who resemble your existing customers. You upload customer data (emails, phone numbers), and platforms find similar users.
Think of it as saying "find me more people like my best customers."
Engagement Message
Which data signals help platforms find people like your customers?
