We've now covered behavioral, interest, and lookalike targeting. While they all use user data, they work in distinct ways. Behavioral targeting focuses on recent actions, interest targeting on general affinities, and lookalike targeting on finding new people similar to your existing customers.

Engagement Message

Which of these three methods do you think requires you to have your own customer data to get started?

Type

Sort Into Boxes

Practice Question

Sort these targeting examples based on whether they are based on a user's specific actions (Behavioral) or their general profile (Interest).

Labels

• First Box Label: User Action
• Second Box Label: User Profile

First Box Items

• Visited a pricing page
• Abandoned a cart
• Watched a video
• Searched for a term

Second Box Items

• Likes hiking
• Works in tech
• Interested in cooking
• New parent

Type

Multiple Choice

Practice Question

An online store has a list of 2,000 of its most loyal customers. It wants to find new customers who are most likely to become loyal fans as well. What is the BEST targeting method to use?

A. Behavioral targeting for people who visited the site. B. Interest targeting for people who like similar brands. C. Lookalike targeting based on the loyal customer list. D. Demographic targeting for the age group of their customers.

Suggested Answers

• A
• B
• C - Correct
• D

Type

Fill In The Blanks