Last time we learned Why-What-How for general communication. But what about when you need to make a persuasive argument quickly?
Enter PREP: Point, Reason, Example, Point. This framework excels when you're defending ideas or responding to challenges.
Engagement Message
Recall a recent meeting where you had to defend an idea—what was the topic?
PREP starts with your Point - a clear, confident statement of your position. No hedging, no "I think maybe..." Just state what you believe.
"We should launch this product in Q2" is stronger than "Maybe we could consider possibly launching..."
Engagement Message
Can you think of a recent opinion you held but stated too weakly?
Next comes your Reason - the logical foundation for your point. This explains WHY your point makes sense.
Your reason should directly connect to your point. "Because market research shows peak demand in spring" supports the Q2 launch timing.
Engagement Message
What's a strong reason you'd give for your earlier opinion?
The Example brings your reason to life with concrete evidence. Stories, data, or specific cases make your argument tangible and memorable.
"Last year, our competitor's spring launch generated 40% more sales than their fall launch" gives weight to your reasoning.
Engagement Message
What specific example could support your reason?
Finally, restate your Point with confidence. This reinforcement helps your audience remember your core message and signals you're done.
"That's why launching in Q2 gives us the best chance for success." Circle back to where you started.
Engagement Message
Can you restate your earlier point in one confident sentence?
