Ever started explaining something and watched people's eyes glaze over? You're not alone. Most of us struggle to organize our thoughts quickly when we need to communicate.

The problem? We jump around without a clear structure, leaving listeners confused and disengaged.

Engagement Message

Can you think of a time when you felt like you were rambling?

Here's a simple solution: the Why-What-How framework. This three-part structure helps you organize any message in under 60 seconds.

It works like this: Why should they care? What is your main point? How do they act on it?

Engagement Message

Can you name the three parts?

Let's break down the "Why" first. This is your motivation hook - the reason your audience should pay attention right now.

Think of it as answering: "What's in it for them?" or "Why does this matter?"

What's a topic you're passionate about? Engagement Message

What's the "why" behind your interest?

Next comes "What" - your core content or main message. This is the meat of what you're trying to communicate.

Keep it focused on one key idea. If you try to cram multiple points here, you'll lose your audience.

Engagement Message

Can you think of one main point you'd want to share about your passionate topic?

Finally, the "How" - what specific action you want your audience to take. This could be a next step, a behavior change, or simply a new way of thinking.

Without a clear "How," your message lacks direction and impact.

Engagement Message

What action would you want people to take after hearing about your topic?

Here's why this framework prevents rambling: it forces you to stick to three buckets. No more, no less.