Section 1 - Instruction

Previously, you learned how to balance your brand voice with SEO and how to map content to the Awareness, Consideration, and Decision stages. Now we'll combine these skills to create content that feels authentic, ranks well, and meets users exactly where they are in their journey.

Engagement Message

Which funnel stage do you find trickiest to write for?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice identifying which funnel stage a piece of content is for. Swipe each content title to match it with the correct funnel stage.

Labels

  • Left Label: Awareness
  • Right Label: Decision

Left Label Items

  • "What is Content Marketing? A Beginner's Guide"
  • "5 Reasons Your Website Traffic is Dropping"
  • "The Ultimate Guide to Social Media for Small Businesses"

Right Label Items

  • "Request a Demo of Our Marketing Software"
  • "See Our Pricing Plans"
  • "Start Your Free 30-Day Trial Today"
Section 3 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's analyze a piece of content. Fill in the blanks to identify its strategic elements.

An article titled "MailChimp vs. ConvertKit: Which is Best for You?" is targeting the [[blank:Consideration]] stage. The brand voice should be helpful and [[blank:objective]], while the SEO strategy should target [[blank:comparison]] keywords.

Suggested Answers

  • Consideration
  • objective
  • comparison
  • Awareness
Section 4 - Practice

Type

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