Welcome back! You've mastered alignment, format selection, and storytelling. Now let's explore how users move through different stages of awareness and consideration.
Think of your audience as travelers on a journey. They start knowing nothing about their problem, then gradually become ready to take action.
Engagement Message
Where are most of your current readers in this journey?
The content funnel has three main stages: Awareness, Consideration, and Decision.
Awareness: "I have a problem but don't know solutions exist"
Consideration: "I'm researching different approaches"
Decision: "I'm ready to choose a specific solution"
Each stage needs different content.
Engagement Message
Which stage do you think needs the most educational content?
Awareness stage content educates about problems and introduces solutions. Think "Ultimate Guide to..." or "Signs You Need..." articles.
These pieces cast a wide net, focusing on education over promotion. They build trust and establish your expertise before users are ready to buy.
Engagement Message
What problem does your audience face but might not recognize?
Consideration stage content compares options and dives deeper into solutions. Think comparison guides, case studies, and detailed how-to content.
Users here are actively researching. They want thorough information to evaluate different approaches and build confidence in their decision-making process.
Engagement Message
What questions do people ask when evaluating solutions like yours?
Decision stage content addresses final concerns and demonstrates specific value. Think product demos, testimonials, pricing guides, and implementation roadmaps.
Users are nearly ready to act but need final reassurance that your solution fits their specific situation.
