Welcome back, content strategist! You've mastered alignment, formats, voice balance, funnel stages, and topic clusters. Now let's tackle the final piece: building sustainable systems.
Even brilliant content strategies fail without proper workflows and governance. Today we'll create systems that ensure consistency and quality at scale.
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What's your biggest challenge in maintaining content consistency?
Content governance is your quality control system. It includes standards, processes, and checkpoints that ensure every piece aligns with your strategy.
Think of governance like air traffic control - it keeps everything moving smoothly and prevents crashes when multiple content pieces are in production.
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What happens when content lacks clear quality standards?
Start with a content brief template. Every piece should answer: What's the goal? Who's the audience? Which funnel stage? What format? Which keywords?
This brief connects back to everything you've learned - alignment, audience needs, funnel positioning, and SEO integration.
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Which element in your own content brief do you tend to overlook?
Create approval checkpoints at key stages: initial concept, first draft, and final review. Each checkpoint validates different elements.
Concept review checks strategic alignment. Draft review checks quality and voice. Final review ensures technical optimization and brand consistency.
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Where in your current process would an extra checkpoint help most?
Team coordination requires clear roles and handoffs. Who researches keywords? Who writes? Who optimizes? Who publishes? Who promotes?
Unclear responsibilities create bottlenecks, missed deadlines, and inconsistent quality. Define each role explicitly and document the handoff process.
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