You've learned how to structure your expertise into topic clusters and how to create governance systems to maintain quality. Now, let's practice using these systems to plan and manage your content architecture like a pro.
Engagement Message
What's one process you could document right now to improve your workflow?
Type
Fill In The Blanks
Markdown With Blanks
Let's practice planning a new topic cluster using a governance mindset. Fill in the blanks.
To start our "Project Management" cluster, we first need a [[blank:Pillar Page]] concept. Then, we'll create a [[blank:Content Brief]] for it, outlining the audience, goals, and keywords. Finally, we'll brainstorm ideas for [[blank:Supporting]] content to build out the cluster.
Suggested Answers
- Pillar Page
- Content Brief
- Supporting
- Governance
Type
Sort Into Boxes
Practice Question
Let's practice distinguishing between tasks for a broad pillar page versus a specific supporting article. Sort these tasks into the correct box.
Labels
- First Box Label: Pillar Page Task
- Second Box Label: Supporting Post Task
First Box Items
- Cover broad topic
- Link to all posts
- Target head keyword
Second Box Items
- Cover niche topic
- Link back to pillar
- Target long-tail keyword
Type
Swipe Left or Right
Practice Question
