Previously, we explored the psychological triggers that spark problem recognition and the core emotions that drive decisions. Now, let's connect them. A 'Consequence Trigger' often works by activating the emotion of 'Fear,' while an 'Opportunity Trigger' might tap into 'Ambition.' Understanding this link is key to creating resonant messages.

Engagement Message

Ready to practice connecting triggers to emotions?

Type

Multiple Choice

Practice Question

A manager sees a report that companies using a new technology are 30% more efficient. She immediately starts researching that technology for her team. What psychological trigger is most at play?

A. Consequence Trigger B. Comparison Trigger C. Opportunity Trigger D. Security Trigger

Suggested Answers

• A
• B - Correct
• C
• D

Type

Sort Into Boxes

Practice Question

Let's categorize the core business emotions we've discussed. Sort them based on whether they are primarily focused on avoiding problems or achieving gains.

Labels

• First Box Label: Problem-Focused
• Second Box Label: Gain-Focused

First Box Items

• Fear
• Frustration
• Security

Second Box Items

• Pride
• Ambition
• Belonging

Type

Fill In The Blanks

Markdown With Blanks

Identify the primary emotion in these buyer statements.

"I'm tired of our system crashing during peak hours. We need something that just works!" Primary emotion: [[blank:Frustration]]

"Our main competitor just won an innovation award. We need to launch something big to reclaim our leadership position." Primary emotion: [[blank:Pride]]

Suggested Answers

• Frustration
• Pride
• Fear
• Ambition

Type

Swipe Left or Right

Practice Question

For each statement, decide if it's an example of a Comparison Trigger or a Consequence Trigger.

Labels

• Left Label: Comparison Trigger
• Right Label: Consequence Trigger

Left Label Items

• Your peers are achieving 20% higher efficiency.
• Top-performing companies in your sector use this method.
• Industry leaders have already adopted this new standard.

Right Label Items

• Without this upgrade, you risk a major data breach.
• Each day you wait, the compliance gap widens.
• This outdated system is creating more security risks.

Type

Multiple Choice

Practice Question

A director reads an article about new industry regulations that will take effect in six months. He worries his company will face heavy fines if they don't update their processes. What combination of trigger and emotion is driving his concern?

A. Comparison Trigger and Pride B. Opportunity Trigger and Ambition C. Consequence Trigger and Fear D. Comparison Trigger and Frustration

Suggested Answers

• A
• B
• C - Correct
• D