You've learned how marketing guides customers through their entire journey, from awareness to advocacy. But with this power comes important responsibility - how do we use marketing ethically?
This time let's explore the moral foundations that should guide every marketing decision you make.
Engagement Message
Why do you think ethical considerations matter in marketing?
Marketing ethics matter because you're influencing real people's decisions, emotions, and financial choices. Every campaign, message, and strategy affects someone's life in tangible ways.
Unethical marketing can damage customers, society, and ultimately your own business through lost trust and reputation.
Engagement Message
Can you think of a marketing practice that feels manipulative or wrong to you?
Trust is the foundation of all successful long-term marketing relationships. Honest communication means being truthful about your product's capabilities, limitations, and costs.
This includes avoiding misleading claims, hidden fees, or exaggerated benefits. Customers remember when you're straightforward with them.
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Name a brand you trust—what's one reason?
Data privacy has become a crucial ethical responsibility. When customers share personal information, you become a steward of their privacy and digital security.
This means being transparent about data collection, securing customer information, and only using data in ways customers understand and consent to.
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On a scale of 1–5, how comfortable are you with companies collecting your personal data for marketing?
Social responsibility extends your ethical obligations beyond individual customers to society as a whole. This includes considering environmental impact, promoting diversity, and avoiding harmful stereotypes.
Marketing that damages social cohesion or exploits vulnerable populations ultimately hurts everyone, including your business.
