Section 1 - Instruction

We've seen how customers move through a journey and what they truly value. Now let's practice identifying which types of value matter most at each stage.

Engagement Message

At what stage of the journey do you think emotional value is most important?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's start with the basics. Sort these examples into the correct value type.

Labels

  • First Box Label: Functional Value
  • Second Box Label: Emotional Value

First Box Items

  • Saves me time
  • Organizes my files
  • Works reliably

Second Box Items

  • Makes me feel safe
  • Gives me confidence
  • Reduces my anxiety
Section 3 - Practice

Type

Fill In The Blanks

Markdown With Blanks

The customer journey begins with [[blank:Awareness]], when a person first learns a brand exists. Then, they enter the [[blank:Consideration]] stage, where they research options. Finally, they become an [[blank:Advocate]] when they love the product so much they recommend it to others.

Suggested Answers

  • Awareness
  • Consideration
  • Advocate
  • Retention
  • Decision
Section 4 - Practice

Type

Swipe Left or Right

Practice Question

Different marketing messages appeal to different types of value. Sort these messages.

Labels

  • Left Label: Highlights Features
  • Right Label: Highlights Value
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