Marketing
Marketing Fundamentals and Core Concepts
You'll define marketing as a customer-focused business philosophy that goes beyond advertising and sales. You'll connect marketing to business growth, apply the 4Ps, distinguish the value customers actually buy, and map the customer journey while upholding trust.
4 lessons
12 practices
1 hour
Badge for Tailoring for the Audience,
Tailoring for the Audience
Course details
Marketing as Value Creation
Sorting Marketing Advertising and Sales
Naming the Core Customer Need
Reframing Features Into Customer Value
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