Job category:
Marketing

Marketing Intelligence Foundations

You'll segment markets, build customer personas, and select research methods that yield actionable insight. You'll combine demographic, psychographic, behavioral, primary, and secondary evidence to sharpen marketing decisions.
4 lessons
12 practices
1 hour
Badge for Analytical Thinking,
Analytical Thinking

Course details

Segmenting for Focus
Targeting Segments for Marketing Success
Scoring Segments Against Viability Criteria
Defending a Focused Target Segment

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