In our previous units, you learned about the Persuasion Triad (Ethos, Pathos, Logos) and the Objection Handling Ladder (Listen, Validate, Reframe, Respond). Now, let's practice identifying and using them together.

Engagement Message

This is where the theory becomes real-world skill. Are you ready to start practicing?

Type

Sort Into Boxes

Practice Question

Let's start with the basics. Sort these statements into the correct element of the Persuasion Triad.

Labels

• First Box Label: Ethos
• Second Box Label: Pathos

First Box Items

• My 10 years of experience
• As lead engineer
• Certified expert

Second Box Items

• Imagine the impact
• We all want to feel secure
• This affects our families

Type

Swipe Left or Right

Practice Question

Now, let's identify the steps of the Objection Handling Ladder. Swipe each statement to the step it represents.

Labels

• Left Label: Validate
• Right Label: Reframe

Left Label Items

• "That's a completely fair point to raise."
• "I can see why you'd be concerned about the budget."
• "It makes sense that you're focused on the timeline."

Right Label Items

• "What if we thought about this as a long-term investment?"
• "Another way to look at this is..."
• "Have we considered the cost of not doing this?"