Last time, we touched on how some AIs can search the web to overcome their knowledge cut-off. Let's dive deeper into how this powerful feature transforms AI into a dynamic sales tool.
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Ready to see how live data can supercharge your sales process?
So how does it work? When you ask about a recent topic, the AI performs a live search, reads the top results, and then synthesizes an answer based on that fresh information.
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What's the first thing you'd ask a real-time sales research assistant?
For sales teams, this is a game-changer for prospect research. You can ask for a summary of a prospect's latest company news, recent funding rounds, or leadership changes.
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What's one piece of prospect intel you'd want to gather instantly?
This capability also revolutionizes sales content creation. An AI can now write a proposal referencing current industry trends or find up-to-the-minute market data for your pitch deck.
This ensures your sales materials are always timely and relevant.
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How could real-time data make your sales presentations more compelling?
However, this process isn't flawless. The AI's answer is only as good as the information it finds online, which can sometimes be biased or inaccurate.
It's crucial to think critically and verify any information before using it with prospects.
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Have you ever shared outdated information during a sales conversation?
Remember, tools like ChatGPT Plus and Microsoft Copilot offer this capability, often as a premium feature. When choosing an AI for your sales team, web access is a key differentiator.
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Is live web access a "must-have" or a "nice-to-have" for your sales process?
Type
Swipe Left or Right
Practice Question
Let's test your understanding! For each sales task below, swipe left if it requires live web access, or swipe right if it can be done with existing AI knowledge:
Labels
- Left Label: Needs Live Web Search
- Right Label: Uses Existing AI Knowledge
Left Label Items
- Research a prospect's recent acquisitions
- Find competitor's latest pricing updates
- Get news about a client's industry today
Right Label Items
- Write a cold email template
- Explain consultative selling techniques
- Create a follow-up sequence framework
